Organizational culture
has undergone a transformation in the past five years. Industry leaders like
Microsoft have experimented with shorter work weeks and Google has allowed
employees to take control over their remote working schedules. These big
businesses have made serious investments into the people that make their
workplaces exceptional, and are seeing the reward in reduced turnover and
higher efficiency.
This human-interest
approach to organizational culture has been a breath of fresh air for many, but
it’s also exposed poor leadership in business and has exacerbated the
unrealistic expectations that managers and decision-makers have about how their
business should operate.
Nonetheless, big and
small businesses know that investing in your people is the way to go, and
there’s no better way to start that investment than creating a culture of
community leadership within your company.
Defining “Culture”
The importance of having
a strong organizational culture has grown in the past few years. Organizational culture
is loosely defined as the “shared values and beliefs that inform how people
within a company behave.” These values and beliefs shape the way that companies
work, and are felt in every department from HR to finance.
While organizational
culture doesn’t have a singular origin point, it is up to leaders to ensure
that the culture of a business is instilled in all external and internal
operations.
While this sounds
simple, organizations should be particularly picky about the people they choose
to lead their business and should seek out the true leaders in their companies
— people who ensure that other employees feel safe and valued.
The Value of Leadership
Effective leadership makes a world of
difference to a company. It ensures that organizational culture stays on track,
and helps improve your bottom line by reducing turnover rates, improving
customer service, and creating an engaged workforce that works hard to deliver
innovation and higher profits.
However, those in leadership positions aren’t
always best suited to leading a team at your workplace. They simply may not
have the interpersonal skills to inspire those around them, or might not truly
understand the demands and pressures their followers face. This is where
community leadership comes in.
Community Leadership
Community leadership is a democratic approach
to leadership, in which the decision-makers crowdsource ideas and use
contributions from their external and internal community to guide business
decisions. This is particularly useful if you don’t have experts on a
particular challenge within your organization, but still want to respond to a
current trend or social issue.
If you utilize external leaders, you must
ensure that you treat them with the same respect and professionalism that you
would treat any other guest speaker or industry leader. Community leaders have
been working diligently for decades and can help your organization understand
its role in combating social problems like racism and climate change.
If you’re more interested in internal
community leadership, you can utilize new leadership strategies that have been
developed during the pandemic. These strategies intentionally offer new
opportunities for traditionally underrepresented groups and use digital
technology to work efficiently in an age where more of us are working
asynchronously than ever before.
Engagement Opportunities
If you’re relying on community leadership for
the first time, you might run into one major barrier: lack of engagement.
Because employees haven’t been engaged in decision-making before, they may not
fully appreciate the opportunity that community leadership presents them, or
may see community leadership programs as a waste of time.
To overcome a lack of engagement, consider
utilizing the following community leadership strategies:
●
Employee Development Initiatives: Setting
aside time for employee development will signal that your company genuinely
values its employees. This will help improve your company culture and will ensure
that folks are more likely to engage with leadership initiatives.
●
Use Feedback: Managers around the world claim
to have an “open door” policy for feedback, but few implement the feedback they
receive. To increase engagement in community leadership models you must
actively use and publicly credit any employee feedback which has improved your
business.
●
Allow for Anonymity: Sometimes workplace
politics can be complex and can stop folks from bringing forward useful ideas.
While we all hope that everyone feels comfortable at work, you should also give
people the chance to share their ideas anonymously.
●
Set Aside Time: Your employees are probably
working harder than you appreciate. So, adding something extra to their plate
is unlikely to fill them with joy. Instead, tell them that you are setting
aside time to work on community leadership, and adjust any deliverables
accordingly.
It’s also worth noting that your employees
will be far more likely to engage in opportunities that make a meaningful difference
in their local community. This kind of external community engagement is deeply
rewarding as employees will see the difference that your organization makes in the
real world, and can feel proud to represent a company that supports local
businesses, sponsors local events, or helps to beautify the local area.
Planning for Disruption
Opening up your organization to democratic
thinking through community leadership will almost certainly lead to
disagreements and arguments between employees. However, this disagreement and
argument is a good thing — so long as you have a strong framework that guides
the discussion and helps you overcome stalemates.
As a decision-maker within your business, you
should plan for discontent and disagreement by establishing clear rules for
discussions and should have a system in place that supports employees who may
be having a hard time adjusting to community leadership. This will look different
depending on your business, but it will save you serious headaches in the
future.
Creating a culture of community leadership is
a difficult but deeply rewarding process. When done correctly, employees will
see that their opinions and ideas matter, and will feel great loyalty to your
organization. Ultimately, this helps boost your bottom line, and will help
improve productivity and spark innovation.
About the Author: Luke Smith is a writer and researcher turned
blogger. Since finishing college he is trying his hand at being a freelance
writer. He enjoys writing on a variety of topics but technology and business
topics are his favorite. When he isn't writing you can find him traveling,
hiking, or gaming.