John Stossel does a series called "What is Good about America?" where he highlights American greatness. In the most recent story John talks about the improvements US Wine Manufacturers have made in recent years. This has resulted in the US wining in a recent blind taste test against the prominent French wines.
So what does this have to do with Lean? Well the key to the wine manufacturers success is at the heart of Lean Thinking.
Some of the key phrases from the video include:
Experiment & learn something
Try something new - Innovate
Micro-management stiffles innovation
Too many rules are restrictive
New technology feeds new innovation
As you watch the video US Wine Industry Gaining Ground look for these key Lean concepts.
What wasn't mentioned in the video but had to be done was meeting the customers expectations. The US manufacturers developed wines that the market needed and wanted resulting in profits from repeated business.
As the wine industry demonstrated in this video your business can do the same thing. Think Lean. Experiment, learn, try again, break down walls, empower people, and innovate products and services customers want.
I hope you enjoy this since I think it is always nice to reflect on a good story of American ingenuity.
Tim,
ReplyDeleteI think the trick is for US winemakers to avoid what happened to New Coke. It won out in blind taste testing, but fizzled in the market.
There was a study a few years back that showed that customers, when they knew the price of a wine, ranked it higher. I can't remember the details offhand, but the gist was that when they experimenters shuffled the price tags, the most 'expensive' one still won.
Seems like there is a lot of value in reputation and perception in the wine industry.
Thanks for another great post.
Jeff
Tim,
ReplyDeleteI think the trick is for US winemakers to avoid what happened to New Coke. It won out in blind taste testing, but fizzled in the market.
There was a study a few years back that showed that customers, when they knew the price of a wine, ranked it higher. I can't remember the details offhand, but the gist was that when they experimenters shuffled the price tags, the most 'expensive' one still won.
Seems like there is a lot of value in reputation and perception in the wine industry.
Thanks for another great post.
Jeff
Tim,
ReplyDeleteI think the trick is for US winemakers to avoid what happened to New Coke. It won out in blind taste testing, but fizzled in the market.
There was a study a few years back that showed that customers, when they knew the price of a wine, ranked it higher. I can't remember the details offhand, but the gist was that when they experimenters shuffled the price tags, the most 'expensive' one still won.
Seems like there is a lot of value in reputation and perception in the wine industry.
Thanks for another great post.
Jeff