Every form of multimedia is at our doorstep and they are all fighting for our attention.  We are inundated by ellectronic media like email, text, notifications, and others.  More than ever, we cannot live and prosper without information.  Not in business, not in our private lives.

Reliable, fast, and complete information has never been as important for success as it is today.  Yet, there is a new headache to deal with: excess information by email or cell phone.  The leader must now be more selective, and restrict the exchange of information to what is important.  We can’t allow the loss of precious time reading and forwarding unecessary messages.  Everyone needs information to work as a team striving to achieve common goals and to share responsibilities.

A breakdown in communication can result in:

• Rumor mills due to unreliable information
• Wrong information due to interpretation, distraction, and incomplete information
• Conflicting priorities among peers and departments

There must be an open exchange of ideas among peers and between managers and their reports.  In this process all people must be treated as equals and fresh ideas encouraged, whoever they come from.  Information must reach all levels and involve everyone to achieve common goals.

Among all forms of communication, nothing equals a face-to-face exchange.  There is no substitute for body language; the tone, facial expressions, and gestures that accompany language cannot be expressed in writing or even over the phone.

It is important to stress that even the best of all new technology must remain subordinated to the needs of the business.