Wednesday, March 3, 2021

7 Effective Communication Strategies That Get Results



It probably comes as no surprise that the most successful businesses are made up of highly engaged employees. These top-performing workforces share a relentless dedication to what’s in the best interest of their employers. They’re committed, determined and consistently instrumental in increasing their companies’ productivity. Engaged employees are committed and driven to make your business a success. When you harness the power of communication through clear and consistent messaging, you empower your entire workforce to do their best work and take your business to the next level.

Here are seven strategies to help you foster employee engagement and impact your business’s success:

1. Keep it real

When delivering your message, be truthful and as complete as possible. Be transparent and let employees know if there are details you simply cannot share due to confidentiality. Even if they don’t have all the pieces of the puzzle, they’ll appreciate your honesty and likely be more supportive and, as a result, more engaged.

2. Be timely

Don’t wait until you have all the information to deliver a message. There is never a vacuum in communication. If the message doesn’t come from you directly, people will fill in the information gaps with rumors or assumptions – which can lead to low morale, distrust and a lack of productivity. Communication is a process. Share what you can as often as you can.

3. Focus on consistency

Align your messages with your company’s mission, vision and values. Sharing the “why” behind a decision or change in direction helps your employees understand the reason behind the decision. This builds trust and a strong team mentality. 

4. Tailor your message

Make sure your message is meaningful to your workforce and answers the question, “What’s in it for me?” This creates buy-in from your team and helps empower them to move forward with change more easily. You’ll create a sense of ownership that motivates employees to get on board and do their part for the greater good. Employees who feel like they belong to something bigger than themselves will become your company’s biggest advocates. 

5. Reinforce it

Hearing something once is not enough. Everyone learns and processes information differently, so it’s critical that you communicate using diverse channels. Company meetings and email may be more appropriate for delivering formal messages, while small “town hall” meetings, social media, designated chat rooms and your company’s intranet can provide an informal forum for reinforcing communication. Remember, consistency across all channels is key.

6. Encourage feedback

Just as you use multiple channels to communicate your message to employees, consider using those same channels to encourage feedback from them. It’s important that your employees feel comfortable sharing their questions and concerns, so your organization’s communication flow should be two-way – a dialogue, not a monologue. When you encourage feedback and listen to what employees have to say, you send the message to your employees that their opinions matter.

7. Empower your managers

Keep your middle managers in the loop from the start. They are the voice of your organization, the messengers between upper management and employees. By empowering them with information and effective communication strategies, they will be better equipped to deliver consistent messages to their teams and provide answers to any questions that may come up.

The more effective you can be with your communication the more successful you will be – personally and professionally. Communication can be extremely powerful in helping you or it can hurt you. Apply any or all of the seven steps mentioned above and set goals around enhancing your communication.


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