Lean Quote: Customer Satisfaction Does Not Simply Happen; It Is An Effect

On Fridays I will post a Lean related Quote. Throughout our lifetimes many people touch our lives and leave us with words of wisdom. These can both be a source of new learning and also a point to pause and reflect upon lessons we have learned. Within Lean active learning is an important aspect on this journey because without learning we can not improve.

Quality is when the customer returns and the
product does not.
” — Tim Robertson, PDGT Product Development Global Technology

Customer
satisfaction is one of the most important aspects of any organization. If
customers aren’t satisfied, they will take their business elsewhere and the
organization won’t last.
Customer
satisfaction does not simply happen; it is an effect. Quality is one important
cause of the customer satisfaction effect, along with price, convenience,
service, and a host of other variables. Generally businesses do not seek
customer satisfaction as an end in itself. The presumption is that increased
customer satisfaction will lead to higher revenues and higher profits, at least
in the long term. To best serve customers, the successful quality program will
apply specific principles, techniques, and tools to better understand and serve
their firm’s royalty – the customer. The Customer is KING!
The
responsibility of delivering quality products and services to customers lies on
the shoulders of every single individual who is even remotely associated with
the organization. It is not only the management but also employees irrespective
of their designation, suppliers, clients, customers who need to come up with
improvement ideas to make foolproof systems and processes to deliver quality
products which meet and exceed the expectations of end- users.

Customer satisfaction is a very important part of
quality management because it directly involves the products and services that
are made available as well as what goes into the manufacturing process. That is
why companies strive to offer products of the highest quality and work hard to
maintain that level and make improvements or change where ever necessary. 


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