Motivation
is a core factor for a successful business and there have been many studies
around it, yet there is no definitive answer or a one size fits all solution to
motivation and employee engagement. The several elements of motivation differ
from person to person as well as circumstances.
A
well known motivational concept is the “Carrot and Stick” approach. This
analogy is about using rewards and penalties in order to obtain desired
results. It refers to the old story that in order to get a donkey to move
forward and pull the cart you would dangle a carrot in front of him or hit him
with a stick from behind. The result is the same; the horse moves forward.
So
the stick represents fear and punishment. It may produce immediate results that
derive from prompt compliance. It is only useful in the short term though, as
over time increasing levels of punishment would be necessary to obtain the same
results and this can backfire in the form of mutiny and sabotage.
The
carrot is then an incentive, which can work very well as long as the individual
finds the incentive appealing. In this case, the donkey would have to like
carrots, be hungry and/or have a manageable and movable load in order for the
carrot to work. This is very important as the incentive must be perceived to be
attractive enough.
Reward
and punishment are significant motivators only if the reward is large enough or
the punishment sufficiently severe. For example, management holds out a carrot,
offering a week’s paid vacation to the person who has the highest production numbers.
Employees will work hard to reach that target (if the vacation is really what
they want), but once the contest is over, they will revert back to their
previous level of effort. Or, management wields a stick, threatening some kind
of punishment if employees don’t do their jobs. In those cases, people will do
just enough to “stay under the radar” and avoid getting into trouble. While
some carrots and sticks may work in crisis situations or as a stop-gap remedy,
what they mostly do is promote nearsighted thinking, mistrust, cynicism, and a
diminished capacity to innovate and create.
The
carrot-and-stick approach worked well for typical tasks of the early 20th
century – routine, unchallenging and highly controlled. For these tasks, where
the process is straightforward and lateral thinking is not required, rewards
can provide a small motivational boost without any harmful side effects.
But
jobs in the 21st century have changed dramatically. They have become more
complex, more interesting and more self-directed, and this is where the
carrot-and-stick approach has become unstuck.
The
carrot and stick approach to motivation doesn’t work, especially in work that
is complex, requires creativity or involves problem solving. These traditional
short-term motivators actually reduce creativity, and foster very short-term
thinking at the expense of long-term results. They extinguish intrinsic
motivation, diminish performance, crush creativity, crowd out good behavior,
encourage cheating, shortcuts and unethical behavior, become addictive and
foster short-term thinking.
Modern
management techniques tell us to motivate by the carrot and stick but the
carrot and stick method doesn’t work unless it’s a simple task with a simple
outcome. The more complex a task the less successful the carrot and stick
method becomes. Today’s problems are more complex and have unknown solutions.
Rewards will narrow our focus and limit our possibilities and aren’t effective
with today’s problems we see.






