• Ideas placed in quadrant 1 are easy and cheap but produce minimal benefit. They are appropriate when they can be included in annual plans or address existing problems.
• Ideas placed in quadrant 2 are easy and cheap and produce significant benefit. They are easy to implement quickly.
• Ideas placed in quadrant 4 are difficult and expensive and produce minimal benefit. Ideas from this quadrant should generally be discarded.
• Ideas placed in quadrant 3 are difficult and expensive but will result in significant benefit. If these ideas are considered, appropriate time and resources should be made available for their exploration.
Impact/effort analysis is a powerful approach for prioritizing and choosing from multiple options.
While the matrix tool is described using impact and effort as evaluation categories, the same matrix – and approach – may be used to evaluate options against other categories, such as cost/benefit, impact/risk, value/effort, etc. The matrix indicates that the options are evaluated from a low, medium, and high perspective, yet the criteria may be replaced with elements based on specific and organizational needs. For example: Low, medium, and high may be replaced with appropriate dollar values, if the matrix would be used to do a cost/benefit analysis, rather than an impact/effort. As you can see, the matrix categories and criteria may be tailored to your organizational needs.







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