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Friday, June 4, 2021

Lean Quote: Creativity and Innovation Enhance Business Growth and Development

On Fridays I will post a Lean related Quote. Throughout our lifetimes many people touch our lives and leave us with words of wisdom. These can both be a source of new learning and also a point to pause and reflect upon lessons we have learned. Within Lean active learning is an important aspect on this journey because without learning we can not improve.

"Creativity is thinking up new things. Innovation is doing new things.  —  Theodore Levitt

The companies that have done the best over the long haul are those who are the most creative and innovative. These organizations don’t copy what others do; instead, they may use innovative ideas from others as a spring board to come up with a unique application, product, or service for themselves. They tend to distance themselves from the competition rather than compete with them. If they see another company copying what they do, they create something new and better. In other words, they are able to leverage their creativity and their innovative capabilities to attain long-term success.

It’s easy to get confused between creativity and innovation. In many ways they rely on each other. Creativity and innovation are often seen as interchangeable. However, while there is overlap between them, they’re different. It’s important to understand and apply that difference in your innovation strategy.

Creativity is the act of conceiving something new, whether a variation on a theme or something wholly new. It’s about harnessing the power of the mind to conceive new ideas, products plans, thought experiments, tastes, sensations or art. Creativity can be a form of expression or a way of solving problems.

Innovation is the act of putting something into practice. It’s about changing a common or long-standing process by improving it. It’s only by having a status quo in existence, that you can develop it in order to innovate. So, while creativity and innovation share strong links, the processes are entirely different.

Innovation is about taking newly created ideas and developing them into something useful and practical. In many ways, innovation is the process of converting theory into action.

Creativity and innovation can be the pathways for your business to reach new heights of product value, process improvement, productivity, marketing success, and internal harmony.  The creative process can lead to novel ideas and concepts.

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